As an internet design firm and social media company within the Center East, many small and medium enterprises ask us the next query: “If we have a Facebook page, why should we have a website?” This query has been requested to us many occasions and in some ways, however this did not change our reply. Our reply has all the time been “A Facebook page does NOT replace your website” and this is why:Fb is in style right this moment, however what about tomorrow? Folks would possibly swap their pursuits from the Fb development to a different rising social community. We witnessed such instances few years in the past with Hi5 and Myspace. After reaching a peak of 76 million customers, Myspace skilled a horrible fall in 2008 to the favor of Fb. At present, the previous social community has round 35 million customers towards 1.three billion for Fb. What’s going to occur to your small business’s on-line presence if the identical occurs to Fb?! All you could have invested to create an attention-grabbing Fb web page can be a loss.
Fb is uncontrollable: Fb is like Chuck Norris, you possibly can’t management him, he controls you. A whole lot of updates have been made since 2004, the 12 months Fb was born. Each time this unstable social community makes a change, you’ll have to overview your complete on-line advertising technique and adapt. As to your web site, you might be his Chuck Norris.Fb is distracting: folks come to Fb to get updates on what’s taking place round them, they usually stumble upon your small business. They not often discuss with Fb to have extra details about your organization. And, identical to they stumble upon your model whereas stalking different folks, they may get distracted by a particular remark, image or information, which makes them depart and overlook about your web page. Then again, persons are in a unique frame of mind when checking the content material of your web site; they intend to, so they will not depart till they’ve discovered what they’re in search of.Fb is a social community in any case: Fb’s goal is to socialize along with your followers and maintain them entertained. Fb is a method to carry extra site visitors to your web site and never the place to make your guests full an motion like shopping for a product or requesting a service. In distinction, your web site is the place the intense issues occur. It is the place all your small business’s info and companies are crafted in particulars. Your website is the official digital illustration of you. It is the place the place, regardless of how enjoyable you look, your guests will all the time take you critically in the case of changing, shopping for, or getting involved.Your web site’s analytics are extra necessary: Fb, identical to your web site, offers you with some web page analytics. These insights present you ways in style you might be being on social networks with the numbers of individuals engaged or likes to your content material. The web site’s insights, given by the Google Analytics device for instance, offers you higher visibility on how guests are fascinated about your services or products. With such monitoring instruments you possibly can weigh the variety of conversions you might be having in relation to what number of visits your web site hits. This can assist you leverage your companies, deal with high promoting gadgets, and cater for the wants of your market.
In conclusion, given these 5 causes a Fb web page isn’t an alternative choice to an internet site they’re slightly complementary. These days, and with this social media booming, it’s plain that making a Fb web page and constructing an internet site are a should. Nonetheless not satisfied? Perhaps we must always have a chat.